A LITTLE HISTORY
Car vinyl wraps first appeared in the mid-1990s, and proved an immediate success. At first companies were impressed by the fact that the car wrap material was semi-permanent, so it could be updated periodically of removed for vehicle resale. But soon businesses discovered just how effective the advertising was. If you had company vehicles out on the streets it made sense to also use it for advertising, and car vinyl wraps from Illawarra’s Nova Print & Signs are cheaper that custom painting cars.
EFFECTIVENESS OF CAR VINYL WRAP
More than 90% of the target demographic notices the text and graphics on truck advertising. Other vehicles have similar responses. Sales for many companies have doubled, with analysis showing that 94% of customers remembering the advertising vehicle, and 80% recalling the specific ad.
Media studies indicate that almost all survey respondents thought the vehicle advertising created a positive image for a company and almost as many felt that fleets of advertising vehicles had more impact than billboards.
VINYL CAR WRAPS IN THE ILLAWARRA
The material used for car wraps is very lightweight and flexible; it has no issues with contoured surfaces. Applied heat can be used for moulding the wrap around tight objects. Air bubbles were once the bane of anything attached to a hard surface, but air channels in modern wraps prevent this.
For a fleet of vehicles that advertise and make your company look that much more professional, consider a car vinyl wrap, Illawarra based Nova Print specializes in this type of advertising.
PREPARING YOUR VEHICLE FOR A VINYL WRAP
Vehicles should be cleaned prior to drop off for a car wrap installation. Please use isopropyl alcohol and not Windex to prepare vehicles and their windows for vinyl wraps. Windex is designed to leave a protective layer of silicone; this is good for clear windows but unfortunately prevents proper adhesion of wraps.